About us

Formed in 2021, on a foundation of successful OEM experience

Ettractive is the merger of Troy EV Consulting Inc. and Dorle Controls LLC. This new identity brings the experiences of both corporations into one new entity, delivering the best the industry has to offer in hardware and software development. Our background with both OEM customers and mobility start-ups allows us to uniquely tailor each program to the needs of our customers, in a way that our competitors cannot.

Who we are

Ettractive is a team of industry experts, delivering hardware and software solutions to larger automotive companies

Achieving success means running that extra mile for our clients, every single time!

We are here to support your team on every step of the way. The culture we promote is one of organization, target setting and achievement. We are planners, builders, technicians, engineers and we are available to move your project forward today.

Our Aim

To become a preferred resource for the development of advanced electric and autonomous mobility technologies for larger automotive companies.

Our Vision

Ettractive envisions a world where companies small and large work together to solve mobility challenges and move the world forward.

Our Mission

To develop the best integrated hardware and software solutions for future mobility through innovation, experience and planning.

OUR TEAM

Meet the people behind our company

Viren Singh

Co-Founder & President

Virendra is a business professional with 20 years’ experience in technology consulting. He has a Master’s degree in Computer Science from Wayne State University, Detroit. Virendra also founded DORLE CONTROLS LLC in USA in 2016 which specializes in Controls software’s for Autonomous (ADAS) and Electric Vehicles (EV).

Pat Troy

co-Founder & CTO

Starting his career in gasoline engine development, Pat made the transition to EV development 8 years ago, building commercial vehicles for a start-up company and helping them move to series production.With dozens of commercial and passenger car EV programs to his credit, Pat leads hardware development at Ettractive.

Ani Dorle

Managing Director

Ani has been working since 2007 for a number of automotive OEMs and suppliers including Mahindra, Navistar, Ford, Roush and Dorle Controls on developing software controls features and applications for electrified Powertrain & ADAS systems. He enjoys playing Cricket and Tabla (Indian percussion instrument) when not working.